VARYD is dedicated to redefining the concept of basics, offering women's fashion that seamlessly blends sophistication with subtle yet distinctive details.

At VARYD, we understand that modern women crave versatility in their wardrobe, which is why our curated collections are designed to elevate everyday essentials into something extraordinary. With a focus on understated luxury, we pride ourselves on creating timeless pieces that exude effortless elegance and capture the essence of refined sophistication.

Aimed to fill the gap in the market for essentials that exude understated elegance while allowing for effortless styling, VARYD offers a curated selection of fashionforward designs. Whether you're seeking chic essentials for casual wear or refined pieces for business occasions. Our commitment to quality craftsmanship, attention to detail, and dedication to timeless style ensures that every piece you discover at VARYD is a testament to enduring elegance and timeless sophistication.

Our founder Sandra, an ex-consultant, traded spreadsheets for sketches, pie charts for pattern cutting, and boardrooms for the bold world of fashion design. Seeking a more creative outlet, she ventured beyond the confines of traditional consulting to embrace a more holistic approach to lifestyle and work—one where the tangible results of her passion could be seen and felt.

Driven by her own experiences and the shared sentiment of many professionals, she embarked on a journey to create a fashion brand that caters to individuals like herself—those seeking a fashionable alternative to the often dull outfits available for business contexts that can seamlessly transition into casual settings.

It was this desire for versatility and the pursuit of understated elegance and fashionability that sparked the inspiration behind VARYD. Her commitment to quality, sustainability, and women empowerment is reflected in every aspect of the brand, making VARYD a symbol of timeless style and responsible fashion.